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SONIC is part of the Inspire Brands family. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. We love sonic drinks so were excited to taste these. Visit fal.cn/3jx7J to find your nearest retailer. That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. SONIC is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavours, he says. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. Rather, the strongest note is the elusive, slightly floral essence of ripe honeydew, something that's rarely captured in American beverages. Nov. 3, 2021, 09:55 AM. On Memorial Day 2021, Sonic Hard Seltzer hit shelves in the Sooner State. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to. Read our full disclosure policy here. 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It's like if you made lemonade and just forgot to put sugar in it. 2014 - 2023 VinePair Inc. Made In NYC. This is an archived article and the information in the article may be outdated. Find Sonic Hard Seltzer near you! Ardagh Metal Packaging (AMP) is delighted to announce it has acquired a majority share in innovative digital can printers NOMOQ, in a move that extends AMPs industry-leading support of ne Ardagh Metal Packaging S.A. (NYSE: AMBP) announces that its board of directors has approved a first quarter cash dividend of $0.10 per ordinary share. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time, saidSean Mossman, president of COOP Ale Works, makers of SONIC Hard Seltzer. It did make sense, at first. We tried one of each, just overwhelming tin can flavor. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. Sour fake orange dominates this seltzer, with pineapple playing a supporting role. Sonic Hard Seltzers are an exemplary contender in the crowded hard seltzer market, boasting a classic beverage profile and unique flavor options. The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. Sipping this reveals no evidence at all of the raspberry flavor promised by the illustration on the can. We interviewed our tech expert, Jaime Vazquez, to learn more about accessible smart home devices. Whether its their famous pellet ice, chopped fruit additions, or extra flavor syrups Sonic brings us as close to that classic soda fountain experience we all long for. Luxembourg B 251465, Modern Slavery Statement As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. Now, on Christmas Eve 2020, it was coming to fruition. Dont love them unfortunately, here in TN. By using this site, you are agreeing to the site's terms of use. This post is an update of: Truly Hard Seltzer Opening New Downtown Los Angeles Taproom in Early 2022. Of course, so-called berry lemonade often doesn't taste like berries, so we won't hold that against it. Oh darn! Warns Bichsel: Consumers have the knowledge to sniff through bullshit, and [licensing] is one of those things that when you make products that tack too far away from what a brand traditionally does, it does risk damaging the mothership. About SONICHard Beverages Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. Not going to be my go-to, but they are worth a try IMHO. Score a FREE cheeseburger & more yummy deals with the SONIC app! You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. Were proud to provide this support to the SONIC Hard Seltzer team as they build their brand and bottom line and continue their expansion across the country.. Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ --SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new states: Alabama, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. They are just OK in my opinion. In fact, demand for this flavour-packed hard seltzer has grown from a regional Oklahoma, U.S. launch in May 2021 of this year to now including availability in retail stores in Arizona, Arkansas, Kansas, Missouri, Nebraska and Texas. All your favorite SONIC flavors are now available as hard beverage! Whether the money printer will go brrrr for Sonic hard seltzer longterm remains to be seen. It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) Ill have to try the blue one! Required fields are marked *. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. FA Cup prize money has become a trending topic after the likes of Manchester United, Tottenham, West Ham and Grimsby took part in the 5th Find out how much tickets are for Post Malones just-announced UK tour in May 2023. TM and 2021 Americas Drive-in Brand Properties, LLC. The first impression reminded us of diluted 7UP, with a pleasant balance of sweet and sour. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. Earlier this month, rumors emerged online that the toymaker was Want to know how to say Happy St Davids Day in Welsh? Additionally, Missouri residents are now able to get their hands on SONIC Hard Seltzer in St. Louis. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. That's not a knock on it whatsoever; SunnyD is delicious, and drinking something that kind of has that flavor but also gives you a mild buzz is wonderful. 1/2 oz Simple Syrup. The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. Sonic seltzer contains no gluten or distilled spirits. Thanks so much for sharing your honest thoughts with us, Jessica! 1.5 oz Vodka. Cherry Limeade is Ocean Water's nemesis in the Sonic flavor battle, but unlike its competitor, it's actually deserving of its star status. Ill second and third and fourth this comment section. The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. This seltzer might also please fans of black cherry soda. Limeade, however, has got it all juicy lime notes in combination with refreshing zesty elements that create a harmony as pleasing on the tongue as it is stimulating. Nestled in the vibrant Downtown LA Arts District, Truly LA contains everything from our small-batch flavor innovation lab to a concert venue where we host a myriad of events ranging from weekend artist markets to live music collaborations with our friends at Live Nation. Best Christmas present ever, he says, delight evident in his voice. Site by A hard seltzer typically has a distinct sweet taste, as opposed to regular seltzer. Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. For more information, visit COOPAleWorks.com. ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. Some states clearly have a greater appetite for the restaurant than others,. All Rights Reserved. In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. While some of the calories in SONIC Hard Seltzer do come from those sugars and other carbohydrates, most of them come from the alcohol content itself. Your email address will not be published. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. Available at: https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html, Media Contact:Jessica Zweigbaum(631) 624-2705[emailprotected], Cision Distribution 888-776-0942 When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. This is, after all, the brand that lets you put literal candy inside your drinks and slushes, so it would only fit for their seltzer to shoot for that kind of sugary experience. COOP brews Sonic hard seltzers which now number eight flavors total in its home region, and contract-brews a third-party co-packer for the volume it needs across the rest of its footprint. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. The first you know about. Hed been thinking about the line as a bolt-on to COOPs traditional beer portfolio, an effervescent ancillary revenue stream that would run in tandem with the core business. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. 21 New States Welcome SONIC Hard Seltzer. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. The Citrus pack includes four flavors - Lemonade, Limeade, Lemon Berry, and Cherry Limeade; while the Tropical boasts Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. The firms eagerness stunned the brewery president. + 10 Clever Savings Tips. -. 1 oz Fresh Lemon Juice. We ended up throwing away the rest of them. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. - Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Its hard to win ongoing shelf placement for a non-gimmick brand extension, and to keep selling it after the initial buzz wears off is harder still. While the tots and Coney dogs have their fans, aficionados of the Sonic experience always come back for the beverages. It definitely gives a lack of longevity to whatever youre trying to extend with that branding. He thinks that Sonic hard seltzer has found success in part because of the aesthetic continuity from restaurant to package, and in part because Sonic has spent so much time and effort building its QSR business as a beverage-centric destination. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. | VinePair, https://vinepair.com/articles/favorite-way-to-drink-bourbon/, wbs_cat Spirit, wbs_type Bourbon, bourbon, drinking, happy hour. Sonic has decided to capitalize on its fast-food beverage supremacy by hopping on the hard seltzer bandwagon, releasing a lineup of eight flavors. From the jump, COOP has carved Sonic hard seltzers out of its owned-and-operated brand portfolio, for reasons well discuss in a moment. This feature was not appreciated when it came to this particular imbibe. Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. I'm a food photographer and recipe developer with a passion for creating healthier alternatives to all time favorite recipes. The Cherry Limeade IS Sonic. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. This is one of the best, if not the best, of the Sonic Seltzer bunch and definitely beats everything else in the tropical box. By Christmas Eve, Springer had secured the green light, and the two firms set about developing Sonic-specific flavor formulas and packaging to evoke the drive-ins neon Americana branding. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. Consumers could previously only purchase the hard seltzer in Oklahoma. The only things that set these seltzers apart from the competition are the Sonic branding and some unique flavor options. Your email address will not be published. And the choice to package this growth? (A little oasis in [customers] days, as Springer puts it.) Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). Is there a more distinctly American institution than the Sonic Drive-In? Recipe. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. For more information, visit coopaleworks.com. The Sonic Hard Seltzer website contributes to America's worsening polarization by exhorting visitors to publicly declare whether they stand with Team Ocean Water or Team Cherry Limeade. This one is certainly better than the regular Lemonade seltzer, as it's not painfully sour. Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. from 8 AM - 9 PM ET. That doesn't mean it tastes bad, but it does mean it's putting on airs and pretending to be more special than it actually is. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Along with serving up never-before-seen Truly concoctions, we work with . With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. Sorry to hear you didnt care for them. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . Count us as firmly Team Cherry Limeade. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. The Lemonade Sonic seltzer is somewhat similar to the Limeade, only worse in every way. To do that, Mossman needed to find new wholesalers and a lot of them. They werent horrible, just not amazing. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavorswith a hard seltzer twist. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Sonic stands out from the competition with an extensive beverage menu and various unique customizations. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). Quickly, a leader emerged among the four flavors: cherry limeade. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. SONIC Hard Seltzer is only available at select retailers, so you will not find it on the menu at SONIC Drive-In locations. After just under a year on shelves, Sonic hard seltzer is doing both. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. With the popularity of the chain still growing, its no surprise that the recently launched Sonic Hard Seltzers are also a hit. If faced with the challenge of describing guava flavors on the spot, it may prove difficult due to a lack of experience or familiarity. SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. And, of course, the branding and packaging require close collaboration with the chain: Directly prior to his interview with VinePair, Mossman was going back and forth with Springer about font usage and intellectual property parameters. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. Join our large community of insiders - it's totally free! Americas $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) The Citrus Variety Pack offers Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry. Powered by WordPress VIP. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. This material may not be published, broadcast, rewritten, or redistributed. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. In 2018, the category grew by 4%, making it the fastest-growing segment in the U.S. market. Understandably so. Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. Trew Knowledge. At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Continue reading to learn the number of Sonic Drive-In locations in your state. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.) Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. Crawford Smith/Mashed. Sonics Limeade Hard Seltzer boasts a bold, sweet flavor unmistakably reminiscent of its citrus inspiration. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. Why does lime get to taste like actual limes while lemon only tastes like sour? As an Amazon Associate I earn from qualifying purchases. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. DARN! Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. SONIC Hard Seltzer will move into six new markets: Texas Kansas, Arkansas, Nebraska, Missouri, and Arizona.

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